The Twitter Marketing Blog

Twitter has unveiled its new "list" feature. This will come in very handy for those who have made it their goal to follow many other users as part of a Twitter follower building strategy. It lets you segment those you follow into lists. So if there is a core group of people you really like to read, but their updates are mixed in with updates from hundreds or thousands of other users you really don't care that much about, you can set them up in a list so that you have a way of just reading those updates.

To create a list, click on the Create a New List button. On the next screen, you give your list a name and add users to it. You can search for users using the search text box, but you are probably going to want to add existing users you follow to the list. To do that, you just have to visit those users' Twitter pages, then click the Lists button at the top. Your newly created list will appear as an option. Click on the list name to add that particular user to the list.

One interesting feature of lists is that you can follow someone else's list. So if there is another Twitter user you really like, and you think he is tied into a good group of users for what you are trying to accomplish, you can follow one or more of his lists to instantly follow many of the people he is following without having to go through the work of manually searching for those people.

If you have multiple Twitter accounts, it is also a good way to help explode those accounts' followers by putting all of your own accounts in a list. Anyone who follows your list will then be following all of your own accounts.

This is a great new feature by Twitter and one that you should definitely experiment with.