One thing I see way too much of is people doing nothing but blasting out links to affiliate programs with their Twitter account. In my opinion, this is an amateurish technique. I believe you have a better chance successfully marketing products or services on Twitter if you engage in conversation and make friends before trying to sell.
I think there are a couple of different ways to approach using twitter as a marketing platform. One is to take the mass volume approach and get as many twitter followers as you possibly can and do lots of promotion to your followers under the assumption that if only a very small percentage of them make Marketing Consultants Birmingham purchases, it will still represent significant revenue. The other approach is to try to build a smaller group of followers who are either somehow related to your industry or are good prospects, and have deeper conversation with those followers.
Which is the best approach? It probably depends on your particular circumstances. I think most professional marketers would argue their time is better spent marketing to a more selective list of prospects. But perhaps if you’re selling something that does not have a defined target market, it makes more sense to get your advertising in front of as many people as you can.
Perhaps the ideal solution is a blended approach. Perhaps you should generate as many followers as you can while using grouping functions to have closer contact with a select group of followers. This likely requires some kind of software solution to give you better control over your account. For example, the grouping function in TweetDeck allows you to create groups of particular followers you like to keep up with.
Another tool that provides useful functionality for managing large groups of followers and followees is TweetLater. Its TweetCOCKPIT screen gives you a very nice overview of your overall twitter accounts. It makes it very easy to manage multiple accounts with different groups of users.
It may take some experimentation to find the right combination of strategy and tools to use with Twitter to promote your business.