Jerry Work here. For people like me, properly using Twitter (i.e., actually logging into my account and posting updates) requires discipline. I am not a chatty person. Even in the online world. I’m just not naturally conversational, especially when I’m busy.
Business has been up and down this year, which means there have been times when I’ve had plenty of time for social media experiments. During those times, I would post to Twitter often. Then I would get busy, and I would pretty much let my account run itself with automation.
And that is fine to an extent. But you really do miss out on the human element…and ultimately that is the point. Putting messages on autopilot is fine if it is your intention to build up huge business consultants birmingham lists of followers to try and sell stuff to.
Lord knows there is a lot of that going on.
But if you’re not just trying to sell stuff, but are looking instead to make connections, talk to interesting people, learn, and hopefully do some business…then you’ve got to check in. Work Media has been so dang busy the last few weeks that I have not checked in. And certainly I am costing myself many potentially interesting or prosperous interactions.
However…business is good, and it’s nose to the grind to keep up. I can’t complain. The problem for people like me is finding the balance. For people like me…
it just comes down to discipline.